Tourism

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Browsing Tourism by Subject "Economic growth"

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    Tourism Development Framework 2024
    (City of Cape Town Department of Enterprise and Investment, 2018)
    This Tourism Development Framework (TDF) encapsulates the tourism development strategy and implementation framework of the City of Cape Town for the period 2019-2023. The document is based on thorough desk research using available reference sources (tourism-related policies, plans, strategies and statistical research), an online survey conducted among public and private tourism stakeholders, interviews with key opinion leaders and a benchmark study of tourism strategies of four leading global tourism cities. Progress with implementing the previous TDF has varied. Few projects were successfully implemented. While some of the key projects identified in the previous TDF, upon detailed investigation proved not to be feasible, others never progressed as planned. Reasons for such limited success may be related to a major restructuring of the City’s tourism department during the period of the TDF, limited support for tourism from related departments in the City, limited human and financial resources allocated to the tourism unit and a lack of clearly defined and well-directed performance monitoring. A thorough analysis of related legislation, policies and plans indicates that tourism growth is affected by a host of stakeholders and decisions that fall outside of the mandate of the custodian of this TDF, i.e. the Department of Enterprise and Investment. This underlines the critical importance of adopting a“whole of government” approach in managing and implementing the TDF. In addition, tourism growth is the collective domain of public sector, private sector and the community at large and the successful implementation of the TDF will largely depend on the ability of the sector to establish effective and efficient partnerships across the various tiers and components of government and between key public, private and community-based actors.
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    Tourism sector masterplan
    (National Department of Tourism, South Africa, 2023-09)
    For South Africa to effectively combat poverty, unemployment, and inequality, the 2030 National Development Plan (NDP) offers a long-term vision for the acceleration of GDP growth and the development of a more inclusive society. As the structural issues facing the economy and society are addressed, this calls for a stable environment for growth and investment. Although tourism is a demand-driven industry by definition, understanding the relationship between supply and demand and how this affects the country's fundamental macroeconomic variables is important. The tourism sector is measured as an activity that spans multiple sectors rather than as a standalone industry. Due to its multiplier effect, labour intensity, and value chain that creates significant employment opportunities for people, including women and youth, amongst others, tourism is recognised as a priority sector of the South African economy. The industry’s interlinkages with other economic sectors provides business opportunities for Small, Micro to Medium Enterprises (SMMEs), which is why it was identified as one of seven key sectors in South Africa's Re-Imagining Industrial Strategy, approved by Cabinet in 2019. The National Tourism Sector Strategy (NTSS) 2016–2026, which was adopted by Cabinet in December 2017, as well as the aforementioned NDP provisions served as the foundation for the creation of this thorough Tourism Sector Masterplan (TSMP). Additionally, this Masterplan was derived from the highly targeted three-year Tourism Sector Recovery Plan (TSRP), which comprises interventions that extend beyond its immediate implementation time period of 2023–2024 and was approved by Cabinet in April 2021. The Masterplan is anchored on three interlinked pillars or strategic themes: Protect and Rejuvenating Supply, Re-ignite Demand and Strengthen Enabling Capability for long term sustainability. These pillars form the foundation of the plan, guiding its direction and ensuring a comprehensive approach to development. Within these pillars, there are seven Strategic Interventions that address key areas of focus. These interventions include enhancing education and skills development, promoting entrepreneurship and economic growth, improving infrastructure and connectivity, fostering social cohesion and well-being, preserving the environment and natural resources, strengthening governance and institutions, and promoting regional cooperation. Additionally, there are three Enablers that support the implementation of the plan, namely: • Form targeted, strategic partnerships between government and industry; • Partner with relevant departments to ensure improved travel facilitation through implementation of e-visas, tourist safety, airlift capacity and quicker turnaround times in the processing of tour operator licences; • Stimulate domestic demand through Government Consumption expenditure. These enablers encompass effective policies and regulations, adequate financial resources and investment, advanced technology and digitalisation, as well as robust monitoring and evaluation mechanisms. By aligning these pillars, interventions, and enablers in a cohesive manner, the Masterplan aims to achieve sustainable development that uplifts communities while ensuring long-term prosperity for all.